Destination brands : managing place reputation / edited by Nigel Morgan, Annette Pritchard, Roger Pride [book]
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2011Edition: 3rd edDescription: xvii, 370 p. ; 24 cmISBN: - 9780080969305 (pbk)
- G 155.A1 D47 2011
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General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | G 155.A1 D47 2011 (Browse shelf(Opens below)) | Available | F062074 |
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| G 155.A1 ส921ท 2540 ท่องโลกศิลปวัฒนธรรมกับเสรษฐวิทย์ / [book] | G 155.A1 B34Q 2011 Quantitative methods in tourism : [book] a handbook / | G 155.A1 C66 2004 The complete 21st century travel & hospitality marketing handbook / [book] | G 155.A1 D47 2011 Destination brands : [book] managing place reputation / | G 155.A1 G63T 2006 Tourism : principles practices philosophies / | G 155.A1 H67I 2005 International cases in tourism management / | G 155.A1 M37T 2008 Tourism impacts, planning and management / [book] |
Includes bibliographical references and index
Destination brand concepts
Destination brand challenges
Destination brand cases
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