Destination brands : [book] managing place reputation /
Destination brands : managing place reputation / [book]
edited by Nigel Morgan, Annette Pritchard, Roger Pride
- 3rd ed.
- Oxford : Butterworth-Heinemann, 2011
- xvii, 370 p. ; 24 cm.
Includes bibliographical references and index
Destination brand concepts Destination brand challenges Destination brand cases
9780080969305 (pbk)
ADVERTISING--TOURISM
TOURISM--MARKETING
G 155.A1 / D47 2011
Includes bibliographical references and index
Destination brand concepts Destination brand challenges Destination brand cases
9780080969305 (pbk)
ADVERTISING--TOURISM
TOURISM--MARKETING
G 155.A1 / D47 2011
