A concise guide to market research : the process, data,and methods using IBM SPSS statistics / Erik Mooi & Marko Sarstedt
Material type:
TextPublication details: New York: Springer, 2011Description: xx, 307 p. : ill. ; 24 cmISBN: - 9783642125409
- HF 5415.2 M66C 2011
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.2 M66C 2011 (Browse shelf(Opens below)) | Available | BG001764 |
Includes bibliographical references and indexes.
Introduction to market research
The market research process
Data
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