A concise guide to market research : the process, data,and methods using IBM SPSS statistics /
Mooi, Erik
A concise guide to market research : the process, data,and methods using IBM SPSS statistics / Erik Mooi & Marko Sarstedt - New York: Springer, 2011 - xx, 307 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Introduction to market research The market research process Data
9783642125409 3160 Bht.
MARKETING RESEARCH.
INDUSTRIAL MANAGEMENT
ECONOMICS--STATISTICAL METHODS
HF 5415.2 / M66C 2011
A concise guide to market research : the process, data,and methods using IBM SPSS statistics / Erik Mooi & Marko Sarstedt - New York: Springer, 2011 - xx, 307 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Introduction to market research The market research process Data
9783642125409 3160 Bht.
MARKETING RESEARCH.
INDUSTRIAL MANAGEMENT
ECONOMICS--STATISTICAL METHODS
HF 5415.2 / M66C 2011