A concise guide to market research : (Record no. 154839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01143cam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120127s2011 us a b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783642125409 |
| Terms of availability | 3160 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | M66C 2011 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooi, Erik |
| 9 (RLIN) | 183868 |
| 245 12 - TITLE STATEMENT | |
| Title | A concise guide to market research : |
| Remainder of title | the process, data,and methods using IBM SPSS statistics / |
| Statement of responsibility, etc. | Erik Mooi & Marko Sarstedt |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Springer, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 307 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to market research |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The market research process |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Data |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH. |
| 9 (RLIN) | 34106 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INDUSTRIAL MANAGEMENT |
| 9 (RLIN) | 35024 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ECONOMICS |
| General subdivision | STATISTICAL METHODS |
| 9 (RLIN) | 37882 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarstedt, Marko |
| 9 (RLIN) | 183869 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pim 0112 |
| ผู้วิเคราะห์รายการ | pim 0112 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 27/01/2012 | 3160.00 | HF 5415.2 M66C 2011 | BG001764 | 27/01/2012 | 10/02/2017 | General Book |