New products management / Merle Crawford, Anthony Di Benedetto [book]

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2011Edition: 10th edDescription: xvi, 576 p. : ill. ; 25 cmISBN:

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Contents:

Overview and opportunigy indentification/selection

Concept generation

Concept/project evaluation

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.153 C72N 2011 (Browse shelf(Opens below))	Checked out	06/02/2026	F062142
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.153 C72N 2011 (Browse shelf(Opens below))	Available		BG001702

Total holds: 0

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Includes appendix and index

Overview and opportunigy indentification/selection

Concept generation

Concept/project evaluation

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