Phranakorn Rajabhat University Library

New products management / (Record no. 154564)

MARC details
000 -LEADER
fixed length control field 01169nam a22003494a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251208151555.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120118s2011 maum b a001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071289238
Terms of availability 790 Bht
040 ## - CATALOGING SOURCE
Original cataloging agency SPU
049 ## - LOCAL HOLDINGS (OCLC)
-- SPU-BK SPU-CHG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.153
Item number .C72N 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Crawford, C. Merle
Fuller form of name (Charles Merle),
Dates associated with a name 1924-
9 (RLIN) 156313
245 10 - TITLE STATEMENT
Title New products management /
Statement of responsibility, etc. Merle Crawford, Anthony Di Benedetto
Medium [book]
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 576 p. :
Other physical details ill. ;
Dimensions 25 cm.
490 #0 - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing.
-- 111657
449 #0 - DEPARTMENT
Department name
449 #0 - DEPARTMENT
Department name บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes appendix and index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes appendix and index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Overview and opportunigy indentification/selection
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Concept generation
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Concept/project evaluation
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NEW PRODUCTS
General subdivision MANAGEMENT
9 (RLIN) 41292
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Di Benedetto, C. Anthony.
9 (RLIN) 101675
910 ## - ACQUISITION INFORMATION (SPU)
Purchaser อ.ปลาลี
Publisher จุฬา
Accession date 240112/020312
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ niparat 0512
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ pim 0112
ผู้วิเคราะห์รายการ pim 0112
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
      Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 11/05/2012 790.00 HF 5415.153 C72N 2011 F062142 08/12/2025 10/02/2017 General Book
      Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus General Shelves (English) 18/01/2012 790.00 HF 5415.153 C72N 2011 BG001702 11/05/2012 10/02/2017 General Book

มหาวิทยาลัยศรีปทุม (กทม.)
2410/2 ถ.พหลโยธิน เขตจตุจักร กรุงเทพฯ 10900
Tel : 02-579-1111, 02-561-2222
มหาวิทยาลัยศรีปทุม (ชลบุรี)
79 หมู่ 1 ถ.บางนา-ตราด ต.คลองตำหรุ อ.เมือง จ.ชลบุรี 20000
Tel : 038-146-123
มหาวิทยาลัยศรีปทุม (ขอนแก่น)
182/12 หมู่ 4 ถ.ศรีจันทร์ ต.ในเมือง อ.เมือง จ.ขอนแก่น 40000
Tel : 043-224-111