New products management / [book]
Crawford, C. Merle 1924-
New products management / [book] Merle Crawford, Anthony Di Benedetto - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2011 - xvi, 576 p. : ill. ; 25 cm. - McGraw-Hill/Irwin series in marketing. .
Includes appendix and index Includes appendix and index
Overview and opportunigy indentification/selection Concept generation Concept/project evaluation
9780071289238 790 Bht
NEW PRODUCTS--MANAGEMENT
HF 5415.153 / .C72N 2011
New products management / [book] Merle Crawford, Anthony Di Benedetto - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2011 - xvi, 576 p. : ill. ; 25 cm. - McGraw-Hill/Irwin series in marketing. .
Includes appendix and index Includes appendix and index
Overview and opportunigy indentification/selection Concept generation Concept/project evaluation
9780071289238 790 Bht
NEW PRODUCTS--MANAGEMENT
HF 5415.153 / .C72N 2011