Handbook of research on digital media and advertising : user generated content consumption / [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. [book]

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Material type: Text

TextPublication details: Hershey, PA : Information Science Reference, 2011Description: xxvi, 742 p. : ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5821 H36 2011 (Browse shelf(Opens below))	Available	F061511

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Previous	HF 5821 B68C 1992 Contemporary advertising	HF 5821 B87E 1999 Excellence in advertising : the IPA guide to best practice	HF 5821 G62L 1998 The language of advertising : written texts	HF 5821 H36 2011 Handbook of research on digital media and advertising : [book] user generated content consumption /	HF 5821 H68A 1990 Advertising in society : classic and contemporary reading on advertising's role in society	HF 5821 H68A 1990 Advertising in society : classic and contemporary reading on advertising's role in society	HF 5821 J48C 1985 Creative strategy in advertising /	Next

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