Handbook of research on digital media and advertising : (Record no. 152996)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01180nam a2200289 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171220150249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110903s2011 pau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781605667928 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1605667927 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | H36 2011 |
| 245 00 - TITLE STATEMENT | |
| Title | Handbook of research on digital media and advertising : |
| Remainder of title | user generated content consumption / |
| Statement of responsibility, etc. | [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hershey, PA : |
| Name of publisher, distributor, etc. | Information Science Reference, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 742 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | SOCIAL ASPECTS |
| 9 (RLIN) | 147842 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING |
| General subdivision | SOCIAL ASPECTS |
| 9 (RLIN) | 181669 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 9 (RLIN) | 86116 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DIGITAL MEDIA |
| General subdivision | SOCIAL ASPECTS |
| 9 (RLIN) | 152711 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Daugherty, Terry, |
| Dates associated with a name | 1971- |
| 9 (RLIN) | 181671 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eastin, Matthew S. |
| 9 (RLIN) | 181670 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burns, Neal M., |
| Dates associated with a name | 1933- |
| 9 (RLIN) | 181672 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.รัสภา |
| Publisher | บุ๊คเน็ท |
| Accession date | 250311/290411 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 03/09/2011 | 9275.00 | HF 5821 H36 2011 | F061511 | 04/07/2023 | 10/02/2017 | General Book |