Handbook of research on digital media and advertising : [book] user generated content consumption /
Handbook of research on digital media and advertising : user generated content consumption / [book]
[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.
- Hershey, PA : Information Science Reference, 2011
- xxvi, 742 p. : ill. ; 29 cm.
9781605667928 1605667927
ADVERTISING--SOCIAL ASPECTS
INTERNET MARKETING--SOCIAL ASPECTS
CONSUMER BEHAVIOR
DIGITAL MEDIA--SOCIAL ASPECTS
HF 5821 / H36 2011
9781605667928 1605667927
ADVERTISING--SOCIAL ASPECTS
INTERNET MARKETING--SOCIAL ASPECTS
CONSUMER BEHAVIOR
DIGITAL MEDIA--SOCIAL ASPECTS
HF 5821 / H36 2011
