How to write a marketing plan / John Westwood [book]
Material type:
TextSeries: Creating successPublication details: London : Kogan Page, 2010Edition: 3rd edDescription: vi, 130 p. : ill. ; 22 cmISBN: - 9780749461508
- HF 5415.13 W47H 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.13 W47H 2010 (Browse shelf(Opens below)) | Available | F061326 |
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| HF 5415.13 W34M 1999 Marketing strategy : planning and implementation / | HF 5415.13 W34M 1999 Marketing strategy : planning and implementation / | HF 5415.13 W34M 2008 Marketing Strategy : [book] a decision-focused approach / | HF 5415.13 W47H 2010 How to write a marketing plan / [book] | HF 5415.13 W56M 2000 Marketing management / | HF 5415.13 W56W 1999 Warp-speed branding : the impact of technology on marketing | HF 5415.13 W66M 2002 The marketing plan : [book] a handbook / |
Includes appendix
Stages in the preparation of a marketing plan audit
Objectives, strategies and action plans
Distribution, promotion and budgets
Writing the plan
Presenting the plan, follow-up and revision
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