A practitioner's guide to public relations research, measurement and evaluation / Don W Stacks [book]
Material type:
TextPublication details: New York : Business Expert Press, 2010Notes: Includes bibliographical references and indexDescription: x, 229 p. : ill. ; 23 cmISBN: - 9781606491010
- HM 263 S72P 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HM 263 S72P 2010 (Browse shelf(Opens below)) | Available | B007488 |
Includes bibliographical references and index
Introduction public relations research, measurement, and evaluation
Qualitive methods for effective public relations research, measurement, and evaluation
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