A practitioner's guide to public relations research, measurement and evaluation / [book]
Stacks, Don W.
A practitioner's guide to public relations research, measurement and evaluation / [book] Don W Stacks - New York : Business Expert Press, 2010 - x, 229 p. : ill. ; 23 cm.
Includes bibliographical references and index
Introduction public relations research, measurement, and evaluation Qualitive methods for effective public relations research, measurement, and evaluation
9781606491010
PUBLIC RELATIONS--RESEARCH
HM 263 / S72P 2010
A practitioner's guide to public relations research, measurement and evaluation / [book] Don W Stacks - New York : Business Expert Press, 2010 - x, 229 p. : ill. ; 23 cm.
Includes bibliographical references and index
Introduction public relations research, measurement, and evaluation Qualitive methods for effective public relations research, measurement, and evaluation
9781606491010
PUBLIC RELATIONS--RESEARCH
HM 263 / S72P 2010