A practitioner's guide to public relations research, measurement and evaluation / (Record no. 148305)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00992nam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210211023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110115s2010 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781606491010 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM 263 |
| Item number | S72P 2010 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stacks, Don W. |
| 9 (RLIN) | 176761 |
| 245 12 - TITLE STATEMENT | |
| Title | A practitioner's guide to public relations research, measurement and evaluation / |
| Statement of responsibility, etc. | Don W Stacks |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Business Expert Press, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 229 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction public relations research, measurement, and evaluation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Qualitive methods for effective public relations research, measurement, and evaluation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| General subdivision | RESEARCH |
| 9 (RLIN) | 165174 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michaelson, David |
| 9 (RLIN) | 176762 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0111 |
| ผู้วิเคราะห์รายการ | took 0111 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 15/01/2011 | 0.00 | HM 263 S72P 2010 | B007488 | 15/01/2011 | 10/02/2017 | General Book |