Destination branding : creating the unique destination proposition [book]
Material type:
TextPublication details: Amsterdam : Butterworth-Heinemann, 2010Description: xxxvi, 314 p. : ill. ; 24 cmISBN: - 9781856178204
- G 155.A1 D47 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | G 155.A1 D47 2010 (Browse shelf(Opens below)) | Available | B007504 |
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| G 155.A1 C66 2009 III Conferencia Internacional sobre Turismo y Artesan(S"(Bia, Lima (Per(S"(Bu), 24-26 de Septiembre de 2008 = III International Conference on Tourism and Handicrafts, Lima, Peru 24-26 September 2008 / [book] | G 155.A1 C66T 2005 Tourism : principles and practice / | G 155.A1 C66T 2006 Tourism : [book] the business of travel / | G 155.A1 D47 2010 Destination branding : creating the unique destination proposition [book] | G 155.A1 E92S 2003 Strategic management for travel and tourism / [book] | G 155.A1 E92S 2015 Strategic management for tourism, hospitality and events / | G 155.A1 F53T 2013 Tourism: Principles and practice / |
Part one : Destination branding in context
Part two : Destination branding challenges
Part three : Destination branding in practice
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