Destination branding : creating the unique destination proposition [book]
Material type:
TextPublication details: Amsterdam : Butterworth-Heinemann, 2010Description: xxxvi, 314 p. : ill. ; 24 cmISBN: - 9781856178204
- G 155.A1 D47 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | G 155.A1 D47 2010 (Browse shelf(Opens below)) | Available | B007504 |
Part one : Destination branding in context
Part two : Destination branding challenges
Part three : Destination branding in practice
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