Destination branding : creating the unique destination proposition [book]
Destination branding : creating the unique destination proposition [book]
- Amsterdam : Butterworth-Heinemann, 2010
- xxxvi, 314 p. : ill. ; 24 cm.
Part one : Destination branding in context Part two : Destination branding challenges Part three : Destination branding in practice
9781856178204 2198 Bht.
TOURISM
G 155.A1 / D47 2010
Part one : Destination branding in context Part two : Destination branding challenges Part three : Destination branding in practice
9781856178204 2198 Bht.
TOURISM
G 155.A1 / D47 2010
