A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. [book]
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TextPublication details: Hoboken, NJ : John Wiley & Sons, 2007Notes: A selection of King<U+2019>s papers published during the past 30 years, with commentaries by current marketing practitioners.Description: xliii, 351 p. : ill. ; 26 cmISBN: - 9780470517918 (cloth : alk. paper)
- HF 5415.1255 K56M 2007
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.1255 K56M 2007 (Browse shelf(Opens below)) | Available | BG001585 |
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| HF 5415.1255 ส776ก 2567 กลยุทธ์การสร้างแบรนด์ : สรรค์สร้าง สื่อสาร ส่งเสริมแบรนด์ให้เติบโต / | HF 5415.1255 อ122บ 2565 Branding Secret เคล็ดลับปั้นปรับแบรนด์ให้ปังในยุคดิจิทัล / | HF 5415.1255 B69B 2014 Brand famous: How to get everyone talking about your business / | HF 5415.1255 K56M 2007 A master class in brand planning : [book] the timeless works of Stephen King / | HF 5415.1255 M66O 2008 The open brand : when push comes to pull in a web-made world / [book] | HF 5415.126 ก351ฟ From zero to hero จากดินเป็นดาว...สู่คราวน์สตาร์คัง / [book] | HF 5415.126 ก351ฟ From zero to hero จากดินเป็นดาว...สู่คราวน์สตาร์คัง / [book] |
A selection of King<U+2019>s papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
Part I Planning : role and structure
Part II Planning : craft skills
Part III Market research
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