From products to services : insight and experience from companies which have embraced the service economy / Laurie Young [book]
Material type:
TextPublication details: England : John Wiley & Sons, 2008Notes: Includes bibliographical references (p. [345]-346) and indexDescription: 353 p. : Col.ill ; 23 cmISBN: - 9780470026687
- HD 9980.5 Y68F 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 9980.5 Y68F 2008 (Browse shelf(Opens below)) | Available | B007041 |
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| HD 9980.5 T47S 2005 Supervision skills for the service industry : [book] how to do it / | HD 9980.5 W57E 2012 Essentials of services marketing / | HD 9980.5 W57E 2018 Essentials of services marketing / | HD 9980.5 Y68F 2008 From products to services : insight and experience from companies which have embraced the service economy / [book] | HD 9980.5 Z44S 1996 Services marketing | HD 9980.5 Z44S 2000 Serices marketing : integrating customer focus acr | HD 9980.5 Z44S 2000 Services marketing : integrating customer focus across the firm / |
Includes bibliographical references (p. [345]-346) and index
Why products companies service business
Clarifying the strategic intent of the service business
The degree of change needed to set up a service business
First base : gaining a clear perspective of service markets
Creating the services to be sold in the new market
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