Services marketing people, technology, strategy / Christopher Lovelock, Jochen Wirtz [book]
Material type:
TextPublication details: Upper Saddle River : Prentice - Hall, 2007Edition: 6th edDescription: xx, 648 p. : ill. ; 27 cmISBN: - 0132056763
- HF 5415.122 L68S 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.122 L68S 2007 (Browse shelf(Opens below)) | Available | B006898 |
Browsing SPU Library, Chonburi campus shelves Close shelf browser (Hides shelf browser)
|
No cover image available |
|
|
No cover image available | No cover image available |
|
||
| HF 5415.122 L68S 2001 Services marketing people, technology, strategy | HF 5415.122 L68S 2004 Services marketing : [book] people, technology, strategy / | HF 5415.122 L68S 2005 Services markting in Asia : managing people technology, and strategy / [book] | HF 5415.122 L68S 2007 Services marketing people, technology, strategy / [book] | HF 5415.123 ค769พ 2550 เพี้ยง !! = [book] Magic IMC / | HF 5415.123 ค769พ 2550 เพี้ยง !! = [book] Magic IMC / | HF 5415.123 จ622ป 2550 ปอกเปลือกการตลาด = [book] Marketing on stage / |
New perspectives on marketing in the service economy
Customer behavior in service encounters
Developing service concepts : core and supplementary elements
Distributing services through physical and electronic channels
Exploring business models : pricing and revenue management
There are no comments on this title.