Services marketing people, technology, strategy / Christopher Lovelock, Jochen Wirtz [book]

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Material type: Text

TextPublication details: Upper Saddle River : Prentice - Hall, 2007Edition: 6th edDescription: xx, 648 p. : ill. ; 27 cmISBN:

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Contents:

New perspectives on marketing in the service economy

Customer behavior in service encounters

Developing service concepts : core and supplementary elements

Distributing services through physical and electronic channels

Exploring business models : pricing and revenue management

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.122 L68S 2007 (Browse shelf(Opens below))	Available	B006898

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New perspectives on marketing in the service economy

Customer behavior in service encounters

Developing service concepts : core and supplementary elements

Distributing services through physical and electronic channels

Exploring business models : pricing and revenue management

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