Services marketing people, technology, strategy / (Record no. 133771)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01224nam0a22003130004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210205426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090627 2007 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132056763 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.122 |
| Item number | L68S 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 9 (RLIN) | 100804 |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing people, technology, strategy / |
| Statement of responsibility, etc. | Christopher Lovelock, Jochen Wirtz |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River : |
| Name of publisher, distributor, etc. | Prentice - Hall, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 648 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | New perspectives on marketing in the service economy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Customer behavior in service encounters |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Developing service concepts : core and supplementary elements |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Distributing services through physical and electronic channels |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Exploring business models : pricing and revenue management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PROFESSIONS |
| General subdivision | MARKETING |
| 9 (RLIN) | 52873 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SERVICE INDUSTRIES |
| General subdivision | MARKETING |
| 9 (RLIN) | 46741 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 9 (RLIN) | 117258 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0609 |
| ผู้วิเคราะห์รายการ | took 0609 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 27/06/2009 | 0.00 | HF 5415.122 L68S 2007 | B006898 | 27/06/2009 | 10/02/2017 | General Book |