Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd [book]
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill lrwin, 2008Edition: 6th edNotes: Previous ed. entered under titleDescription: xxii, 533 p. ; 25 cmISBN: - 9780071101097
- HF 5415.13 M84M 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 M84M 2008 (Browse shelf(Opens below)) | Available | B006900 |
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| HF 5415.13 L43A 2002 Analysis for marketing planning | HF 5415.13 M32B 1984 Basic marketing : a managerial approach | HF 5415.13 M32B 1993 Basic marketing : a global managerial approach | HF 5415.13 M84M 2008 Marketing management : a strategic decision-making approach / [book] | HF 5415.13 P47B 1999 Basic marketing : [book] a global-managerial approach / | HF 5415.13 P47B 1999 Basic marketing : [book] a global-managerial approach / | HF 5415.13 P47B 2011 Basic marketing : a marketing strategy planning approach / [book] |
Previous ed. entered under title
Includes bibliographical references and index
The marketing management process
The marketing implications of corporate and business strategies
Understanding market opportunities
Understanding consumer buying behavior
Understanding organizational markets and buying behavior
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