Marketing management : a strategic decision-making approach / [book]
Mullins, John W.
Marketing management : a strategic decision-making approach / [book] John W. Mullins, Orville C. Walker Jr., Harper W. Boyd - 6th ed - Boston : McGraw-Hill lrwin, 2008 - xxii, 533 p. ; 25 cm. - McGraw-Hill/Irwin series in marketing. .
Previous ed. entered under title
Includes bibliographical references and index
The marketing management process The marketing implications of corporate and business strategies Understanding market opportunities Understanding consumer buying behavior Understanding organizational markets and buying behavior
9780071101097 1160 Bht.
MARKETING--MANAGEMENT
HF 5415.13 / M84M 2008
Marketing management : a strategic decision-making approach / [book] John W. Mullins, Orville C. Walker Jr., Harper W. Boyd - 6th ed - Boston : McGraw-Hill lrwin, 2008 - xxii, 533 p. ; 25 cm. - McGraw-Hill/Irwin series in marketing. .
Previous ed. entered under title
Includes bibliographical references and index
The marketing management process The marketing implications of corporate and business strategies Understanding market opportunities Understanding consumer buying behavior Understanding organizational markets and buying behavior
9780071101097 1160 Bht.
MARKETING--MANAGEMENT
HF 5415.13 / M84M 2008