Marketing management : a strategic decision-making approach / (Record no. 133768)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01166nam a2200313 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613001839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090627s2008 mau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071101097 |
| Terms of availability | 1160 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | M84M 2008 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| 9 (RLIN) | 161257 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : a strategic decision-making approach / |
| Statement of responsibility, etc. | John W. Mullins, Orville C. Walker Jr., Harper W. Boyd |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill lrwin, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 533 p. ; |
| Dimensions | 25 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing. |
| -- | 111657 |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed. entered under title |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing management process |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing implications of corporate and business strategies |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding market opportunities |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding consumer buying behavior |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding organizational markets and buying behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34000 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0609 |
| ผู้วิเคราะห์รายการ | took 0609 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 27/06/2009 | 1160.00 | HF 5415.13 M84M 2008 | B006900 | 27/06/2009 | 10/02/2017 | General Book |