The truth about creating brands people love [book]
Material type:
TextPublication details: Upper Saddle River, NJ. : Pearson, 2009Description: x, 211 p. ; 21 cmISBN: - 9780137128167
- 0137128169
- HF 5415.1255 T54T 2009
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1255 T54T 2009 (Browse shelf(Opens below)) | Available | F058917 |
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| HF 5415.1255 K44P 2016 The physics of brand : understand the forces behind brands that matter / | HF 5415.1255 S52C 2016 Creating a brand identity : a guide for designers / | HF 5415.1255 S52C 2019 Creating a brand identity : a guide for designers / | HF 5415.1255 T54T 2009 The truth about creating brands people love [book] | HF 5415.1255 Y68B 2014 Brand media strategy : integrated communications planning in the digital era / | HF 5415.126 ก685ท 2547 เทคนิคการทำตลาดทางตรง = [book] Direct marketing techniques / | HF 5415.126 ก685ท 2547 เทคนิคการทำตลาดทางตรง = [book] Direct marketing techniques / |
Managing brands is not common sense
No one loves your brand as much as you love it
The brand is not owned by marketing : everyone owns it
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