Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Kotler. [book]
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1998Description: xiii, 314 p. : ill. ; 24 cmISBN: - 0844234117
- 0844234125
- HF 5415.123 H37V 1998
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 H37V 1998 (Browse shelf(Opens below)) | C.2 | Available | B007922 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 H37V 1998 (Browse shelf(Opens below)) | C.1 | Available | B006742 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 H37V 1998 (Browse shelf(Opens below)) | C.3 | Available | BG001505 |
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| HF 5415.123 G64P 1984 Public relations in the marketing mix : introducing vulnerability relations / | HF 5415.123 H37V 1998 Value-added public relations : [book] the secret weapon of integrated marketing / | HF 5415.123 H37V 1998 Value-added public relations : [book] the secret weapon of integrated marketing / | HF 5415.123 H37V 1998 Value-added public relations : [book] the secret weapon of integrated marketing / | HF5415.123 P44M 2000 Marketing communications / | HF 5415.123 P47S 2008 Strategic integrated marketing communication : [book] theory and practice / | HF 5415.123 P52I 2001 Integrated marketing communications |
Includes index
How public relations adds value to integrated marketing
How to write an integrated marketing public relations plan
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