Value-added public relations : [book] the secret weapon of integrated marketing /
Harris, Thomas L., 1931-
Value-added public relations : the secret weapon of integrated marketing / [book] Thomas L. Harris ; foreword by Philip Kotler. - Lincolnwood, Ill. : NTC Business Books, 1998 - xiii, 314 p. : ill. ; 24 cm.
Includes index
How public relations adds value to integrated marketing How to write an integrated marketing public relations plan
0844234117 315 Bht (บริจาค) 0844234125
COMMUNICATION IN MARKETING
HF 5415.123 / H37V 1998
Value-added public relations : the secret weapon of integrated marketing / [book] Thomas L. Harris ; foreword by Philip Kotler. - Lincolnwood, Ill. : NTC Business Books, 1998 - xiii, 314 p. : ill. ; 24 cm.
Includes index
How public relations adds value to integrated marketing How to write an integrated marketing public relations plan
0844234117 315 Bht (บริจาค) 0844234125
COMMUNICATION IN MARKETING
HF 5415.123 / H37V 1998