Value-added public relations : (Record no. 124675)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02047nam a2200397 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080725s1998 ilum b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844234117 |
| Terms of availability | 315 Bht (บริจาค) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844234125 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHG SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | H37V 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harris, Thomas L., |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 150746 |
| 245 10 - TITLE STATEMENT | |
| Title | Value-added public relations : |
| Remainder of title | the secret weapon of integrated marketing / |
| Statement of responsibility, etc. | Thomas L. Harris ; foreword by Philip Kotler. |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, Ill. : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 314 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How public relations adds value to integrated marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How to write an integrated marketing public relations plan |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING |
| 9 (RLIN) | 48624 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0908 |
| ผู้วิเคราะห์รายการ | took 0908 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0309 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 25/07/2008 | 315.00 | HF 5415.123 H37V 1998 | F057935 | 31/07/2008 | C. 1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 29/07/2008 | 315.00 | HF 5415.123 H37V 1998 | F058045 | 01/09/2008 | C. 2 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 03/09/2008 | 315.00 | HF 5415.123 H37V 1998 | BG001505 | 05/09/2008 | C.3 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 05/09/2008 | 315.00 | HF 5415.123 H37V 1998 | B006742 | 05/09/2008 | C.1 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 21/03/2012 | 315.00 | HF 5415.123 H37V 1998 | B007922 | 21/03/2012 | C.2 | 10/02/2017 | General Book |