Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun [book]
Material type:
TextPublication details: London : Routledge, 2007Description: xvi, 306 p. : ill. ; 24 cmISBN: - 9780415328265
- HD 30.3 R537 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 30.3 R537 2007 (Browse shelf(Opens below)) | Available | F057471 |
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| HD 30.3 O73 2017 Organization as communication : perspectives in dialogue / | HD30.3 O76M 2001 Management communication : a case-analysis approach / | HD 30.3 R53P 1995 Principles of corporate communication | HD 30.3 R537 2007 Essentials of corporate communication : [book] implementing practices for effective reputation management / | HD 30.3 S56F 2009 Fundamentals of organizational communication : [book] knowledge, sensitivity, skills, values / | HD 30.3 V36S 1996 Scenarios : the art of strategic conversation | HD 30.3 Z37O 2003 Organizational communication : foundations for business & management / |
Includes bibliographical and index
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
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