Essentials of corporate communication : [book] implementing practices for effective reputation management /
Riel, C. B. M. van.
Essentials of corporate communication : implementing practices for effective reputation management / [book] Cees B.M. van Riel and Charles J. Fombrun - London : Routledge, 2007 - xvi, 306 p. : ill. ; 24 cm.
Includes bibliographical and index
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
9780415328265 1675 Bht
COMMUNICATION IN MANAGEMENT
CORPORATE IMAGE
CORPORATIONS--PUBLIC RELATIONS
HD 30.3 / R537 2007
Essentials of corporate communication : implementing practices for effective reputation management / [book] Cees B.M. van Riel and Charles J. Fombrun - London : Routledge, 2007 - xvi, 306 p. : ill. ; 24 cm.
Includes bibliographical and index
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
9780415328265 1675 Bht
COMMUNICATION IN MANAGEMENT
CORPORATE IMAGE
CORPORATIONS--PUBLIC RELATIONS
HD 30.3 / R537 2007