Essentials of corporate communication : (Record no. 122688)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01681nam a22003254a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221125155645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080609s2007 enkm b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415328265 |
| Terms of availability | 1675 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 30.3 |
| Item number | R537 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Riel, C. B. M. van. |
| 9 (RLIN) | 147949 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of corporate communication : |
| Remainder of title | implementing practices for effective reputation management / |
| Statement of responsibility, etc. | Cees B.M. van Riel and Charles J. Fombrun |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 306 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 ## - DEPARTMENT | |
| Department name | |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การประชาสัมพันธ์ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MANAGEMENT |
| 9 (RLIN) | 34453 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CORPORATE IMAGE |
| 9 (RLIN) | 46726 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CORPORATIONS |
| General subdivision | PUBLIC RELATIONS |
| 9 (RLIN) | 52625 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fombrun, Charles J. |
| 9 (RLIN) | 147950 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip068/2006005358.html">http://www.loc.gov/catdir/toc/ecip068/2006005358.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html">http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html</a> |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.กาญจนา |
| Publisher | บุ๊คเน๊ท |
| Accession date | 030408/020608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0608 |
| ผู้วิเคราะห์รายการ | niparat 0608 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 09/06/2008 | 1675.00 | HD 30.3 R537 2007 | F057471 | 01/12/2022 | 10/02/2017 | General Book |