Tourism marketing : an Asia-Pacific perspective / Cathy Hsu...[et al] [book]
Material type:
TextSeries: Wiley Australia tourism seriesPublication details: Oxford : Oxford University Press, 2008Description: vii, 56 p. : ill ; 26 cmISBN: - 9780470814901
- G 155.A1 H78J 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | G 155.A1 H78J 2008 (Browse shelf(Opens below)) | Available | B006631 |
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| G 155.A1 H64B 2002 The business of tourism / [book] | G155.A1 H64M 1995 Marketing for tourism [book] | G 155.A1 H64M 2004 Marketing for tourism/ [book] | G 155.A1 H78J 2008 Tourism marketing : an Asia-Pacific perspective / [book] | G 155.A1 K37F 2014 Fundamentals of planning and developing tourism / | G 155.A1 K39S 2003 Selling tourism / [book] | G 155.A1 K56G 2004 The globalization of tourism and hospitality : [book] a strategic perspective / |
Introduction to tourism marketing
Strategic marketing framework
Tourism markets
Marketing research
Tourism service marketing mix
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