Tourism marketing : an Asia-Pacific perspective / Cathy Hsu...[et al] [book]

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Material type: Text

TextSeries: Wiley Australia tourism seriesPublication details: Oxford : Oxford University Press, 2008Description: vii, 56 p. : ill ; 26 cmISBN:

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Contents:

Introduction to tourism marketing

Strategic marketing framework

Tourism markets

Marketing research

Tourism service marketing mix

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	G 155.A1 H78J 2008 (Browse shelf(Opens below))	Available	B006631

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Introduction to tourism marketing

Strategic marketing framework

Tourism markets

Marketing research

Tourism service marketing mix

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