Tourism marketing : an Asia-Pacific perspective / [book]
Hsu, Cathy
Tourism marketing : an Asia-Pacific perspective / [book] Cathy Hsu...[et al] - Oxford : Oxford University Press, 2008 - vii, 56 p. : ill ; 26 cm. - Wiley Australia tourism series .
Introduction to tourism marketing Strategic marketing framework Tourism markets Marketing research Tourism service marketing mix
9780470814901 2240 Bht.
TOURISM--MARKETING
TOURISM--MANAGEMENT
TOURISM--ASIA
G 155.A1 / H78J 2008
Tourism marketing : an Asia-Pacific perspective / [book] Cathy Hsu...[et al] - Oxford : Oxford University Press, 2008 - vii, 56 p. : ill ; 26 cm. - Wiley Australia tourism series .
Introduction to tourism marketing Strategic marketing framework Tourism markets Marketing research Tourism service marketing mix
9780470814901 2240 Bht.
TOURISM--MARKETING
TOURISM--MANAGEMENT
TOURISM--ASIA
G 155.A1 / H78J 2008
