Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller [book]
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2008Edition: 3rd edDescription: xxi, 692 p. : Col.ill. ; 25 cmISBN: - 0132336227
- 9780132336222
- HD 69.B7 K44S 2008
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | C.1 | Available | F057312 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | Available | B006807 | ||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | C.2 | Available | BG001463 |
Browsing SPU Library, Bangkok (Main Campus) shelves Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Opening perspectives
Identifying and establishing brand positioning and values
Planning and implementing brand marketing programs
Closing perspectives
There are no comments on this title.