Strategic brand management : (Record no. 120772)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01319cam a22003614a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240806103347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080424s2008 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132336227 |
| Terms of availability | 710 Bht. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132336222 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | K44S 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 121456 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 692 p. : |
| Other physical details | Col.ill. ; |
| Dimensions | 25 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การจัดการ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Opening perspectives |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Identifying and establishing brand positioning and values |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Planning and implementing brand marketing programs |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Closing perspectives |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 121457 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.จิรภา |
| Publisher | จุฬา |
| Accession date | 030408/070508 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิตวิทยาลัย |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.กิ่งแก้ว |
| Publisher | จุฬ่ฯ |
| Accession date | 270411/160611 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0608 |
| ผู้วิเคราะห์รายการ | niparat 0608 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0309 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0408 |
| ผู้วิเคราะห์รายการ | took 0408 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 07/06/2008 | 780.00 | HD 69.B7 K44S 2008 | F057312 | 05/09/2024 | C.1 | 10/02/2017 | General Book | ||||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 04/03/2009 | 762.00 | HD 69.B7 K44S 2008 | F058721 | 21/08/2013 | C.2 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/09/2011 | 762.00 | HD 69.B7 K44S 2008 | F061678 | 22/05/2014 | C.3 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 24/04/2008 | 710.00 | HD 69.B7 K44S 2008 | BG001463 | 24/04/2008 | C.2 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 09/12/2008 | 710.00 | HD 69.B7 K44S 2008 | B006807 | 14/07/2016 | 10/02/2017 | General Book |