Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller [book]

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2008Edition: 3rd edDescription: xxi, 692 p. : Col.ill. ; 25 cmISBN:

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Contents:

Opening perspectives

Identifying and establishing brand positioning and values

Planning and implementing brand marketing programs

Closing perspectives

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HD 69.B7 K44S 2008 (Browse shelf(Opens below))	C.1	Available	F057312
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HD 69.B7 K44S 2008 (Browse shelf(Opens below))		Available	B006807
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)		HD 69.B7 K44S 2008 (Browse shelf(Opens below))	C.2	Available	BG001463

Total holds: 0

Includes bibliographical references and index.

Opening perspectives

Identifying and establishing brand positioning and values

Planning and implementing brand marketing programs

Closing perspectives

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