Consumer behavior / Wayne D. Hoyer [book]

By:

Hoyer, Wayne D

Contributor(s):

Maclnnis, Deborah J

Material type: Text

TextPublication details: Boston : Houghton Mifflin, 2007Edition: 4th edNotes: Includes bibliographical references and index.Description: xxiv, 531 p. ; 26 cmISBN:

9780618643721
0618643729

Subject(s):

LOC classification:

HF 5415.32 .H69C 2007

Contents:

An introduction to consumer behavior

The psychological core

The process of making decisions

The consumer's culture

Consumer behavior outcomes

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.32 .H69C 2007 (Browse shelf(Opens below))	Available	BG001454

Total holds: 0

Browsing SPU Library, Chonburi campus shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF 5415.32 F69C 1999 Consumer psychology for marketing	HF 5415.32 H37H 2023 HUMAN-DRIVEN EXPERIENCE : THE BATTLE FOR TRUST IN THE DIGITAL AGE /	HF 5415.32 H68B 1994 Buyer behavior in marketing strategy	HF 5415.32 .H69C 2007 Consumer behavior / [book]	HF 5415.32 K47D 2010 Digital business security development : [book] management technologies /	HF 5415.32 M66C 2011 Consumer behavior and culture : consequences for global marketing and advertising / [book]	HF 5415.32 S34C 1997 Consumer behavior / [book]	Next