Consumer behavior / Wayne D. Hoyer [book]
Material type:
TextPublication details: Boston : Houghton Mifflin, 2007Edition: 4th edNotes: Includes bibliographical references and index.Description: xxiv, 531 p. ; 26 cmISBN: - 9780618643721
- 0618643729
- HF 5415.32 .H69C 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.32 .H69C 2007 (Browse shelf(Opens below)) | Available | BG001454 |
Includes bibliographical references and index.
An introduction to consumer behavior
The psychological core
The process of making decisions
The consumer's culture
Consumer behavior outcomes
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