Direct marketing in action / [book]
Material type:
TextPublication details: Westport, Conn. : Praeger Publishers, 2007Edition: 3rd edNotes: Includes bibliographical references and indexDescription: xiv, 218 p. ; 24 cmISBN: - 0275992233
- 9780275992231
- HF 5415.126 D57 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.126 D57 2007 (Browse shelf(Opens below)) | Available | BG001451 |
Includes bibliographical references and index
What is direct marketing?
Customer analysis : the right behaviors
Environmental analysis : identifying internal capabilities and external opportunities
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