Direct marketing in action / (Record no. 120276)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01148nam a2200325 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210203909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080328s2007 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0275992233 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780275992231 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.126 |
| Item number | D57 2007 |
| 245 00 - TITLE STATEMENT | |
| Title | Direct marketing in action / |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Westport, Conn. : |
| Name of publisher, distributor, etc. | Praeger Publishers, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 218 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is direct marketing? |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Customer analysis : the right behaviors |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Environmental analysis : identifying internal capabilities and external opportunities |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DIRECT MARKETING |
| 9 (RLIN) | 38846 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TARGET MARKETING |
| 9 (RLIN) | 49197 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 9 (RLIN) | 86116 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Andrew R., |
| Relator term | edited |
| 9 (RLIN) | 145700 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะสารสนเทศศาสตร์ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0308 |
| ผู้วิเคราะห์รายการ | took 0308 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 28/03/2008 | 0.00 | HF 5415.126 D57 2007 | BG001451 | 28/03/2008 | 10/02/2017 | General Book |