Direct marketing in action / [book]
Direct marketing in action / [book]
- 3rd ed
- Westport, Conn. : Praeger Publishers, 2007
- xiv, 218 p. ; 24 cm.
Includes bibliographical references and index
What is direct marketing? Customer analysis : the right behaviors Environmental analysis : identifying internal capabilities and external opportunities
0275992233 9780275992231
DIRECT MARKETING
TARGET MARKETING
MARKETING--MANAGEMENT
CONSUMER BEHAVIOR
HF 5415.126 / D57 2007
Includes bibliographical references and index
What is direct marketing? Customer analysis : the right behaviors Environmental analysis : identifying internal capabilities and external opportunities
0275992233 9780275992231
DIRECT MARKETING
TARGET MARKETING
MARKETING--MANAGEMENT
CONSUMER BEHAVIOR
HF 5415.126 / D57 2007