Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett. [book]
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006Edition: 7th edDescription: xxxi, 592 p. ; ill. ; 29 cmISBN: - 0131465600
- Advertising : principles and practice
- HF 5823 W44A 2006
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5823 W44A 2006 (Browse shelf(Opens below)) | C.1 | Available | F057801 |
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| HF 5823 W44A 2000 Advertising : [book] principles & practice / | HF 5823 W44A 2003 Advertising : principles & practice / | HF 5823 W44A 2003 Advertising : principles & practice / | HF 5823 W44A 2006 Advertising : [book] principles & practice / | HF 5823 W44A 2006 Advertising : [book] principles & practice / | HF 5823 W54A 1993 Advertising : what it is and how to do it | HF 5825 ท368ก 2558 การเขียนบทโฆษณา = [book] Copywriting / |
Includes index.
Part 1 Foundations
Part 2 Planning and strategy
part 3 Effective advertising
Part 4 Effective advertising messages
Part 5 integration and evaluation
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