Advertising : [book] principles & practice /
Wells, William, 1926-
Advertising : principles & practice / [book] Advertising : principles and practice. William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006 - xxxi, 592 p. ; ill. ; 29 cm.
Includes index.
Part 1 Foundations Part 2 Planning and strategy part 3 Effective advertising Part 4 Effective advertising messages Part 5 integration and evaluation
0131465600 1997 Bht (บริจาค)
ADVERTISING
HF 5823 / W44A 2006
Advertising : principles & practice / [book] Advertising : principles and practice. William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006 - xxxi, 592 p. ; ill. ; 29 cm.
Includes index.
Part 1 Foundations Part 2 Planning and strategy part 3 Effective advertising Part 4 Effective advertising messages Part 5 integration and evaluation
0131465600 1997 Bht (บริจาค)
ADVERTISING
HF 5823 / W44A 2006