Advertising : (Record no. 118409)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01892nam a22004334a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080130s2006 njum b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131465600 |
| Terms of availability | 1997 Bht (บริจาค) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | W44A 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William, |
| Dates associated with a name | 1926- |
| 9 (RLIN) | 143869 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles & practice / |
| Statement of responsibility, etc. | William Wells, Sandra Moriarty, John Burnett. |
| Medium | [book] |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising : |
| Remainder of title | principles and practice. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 592 p. ; |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะดิจิทัลมีเดีย. ดิจิทัลอาร์ตส์ |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. ไม่ระบุ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Foundations |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 2 Planning and strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | part 3 Effective advertising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 4 Effective advertising messages |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 5 integration and evaluation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John, |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 114317 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. |
| Fuller form of name | (Sandra Ernst) |
| 9 (RLIN) | 94523 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.วัชรินทร์ |
| Publisher | ซีบุ๊คส์ |
| Accession date | 081107/191107 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0309 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0108 |
| ผู้วิเคราะห์รายการ | niparat 0108 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 06/07/2008 | 1997.00 | HF 5823 W44A 2006 | F057801 | 25/07/2025 | C.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 06/07/2008 | 1997.00 | HF 5823 W44A 2006 | F057802 | 18/09/2012 | C.2 | 10/02/2017 | General Book |