Advertising and integrated brand promotion

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Material type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, 2006Edition: 4th edDescription: xlviii, 781 p. : ill. ; 29 cmISBN:

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Contents:

The process : advertising integrated brand promotion in business and society

The planning : analyzing the advertising and integrated brand promotion environment

Preparing the message

Placing the message in conventional and New media

Part 5 Integrated brand promotion

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5821 O33A 2006 (Browse shelf(Opens below))	Available	E103680
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5821 O33A 2006 (Browse shelf(Opens below))	Available	B007940

Total holds: 0

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Previous	HF 5821 L36A 2001 Advertising : a framework /	HF 5821 M67C 1991 Creative advertising : theory and practice /	HF 5821 O33A 2006 Advertising and integrated brand promotion	HF 5821 O33A 2006 Advertising and integrated brand promotion	HF 5821 O38A 2000 Advertising	HF 5821 O38A 2003 Advertising and integrated brand promotion / [book]	HF 5821 O38A 2003 Advertising and integrated brand promotion / [book]	Next