Advertising and integrated brand promotion

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Material type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, 2006Edition: 4th edDescription: xlviii, 781 p. : ill. ; 29 cmISBN:

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Contents:

The process : advertising integrated brand promotion in business and society

The planning : analyzing the advertising and integrated brand promotion environment

Preparing the message

Placing the message in conventional and New media

Part 5 Integrated brand promotion

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5821 O33A 2006 (Browse shelf(Opens below))	Available	E103680
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5821 O33A 2006 (Browse shelf(Opens below))	Available	B007940

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Includes bibliographical references and index

The process : advertising integrated brand promotion in business and society

The planning : analyzing the advertising and integrated brand promotion environment

Preparing the message

Placing the message in conventional and New media

Part 5 Integrated brand promotion

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