Advertising and integrated brand promotion (Record no. 118399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01879nam a2200409 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080130 2006 ohum a eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324317182 |
| Terms of availability | 2167 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | O33A 2006 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 9 (RLIN) | 101582 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlviii, 781 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะดิจิทัลมีเดีย. ดิจิทัลอาร์ตส์ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The process : advertising integrated brand promotion in business and society |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The planning : analyzing the advertising and integrated brand promotion environment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preparing the message |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Placing the message in conventional and New media |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 5 Integrated brand promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING MEDIA PLANNING |
| 9 (RLIN) | 51266 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 9 (RLIN) | 71347 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 9 (RLIN) | 71576 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.กานต์นันท์ |
| Publisher | ซีเอ็ด |
| Accession date | 291006/181206 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.วัชรินทร์ |
| Publisher | ซีบุ๊คส์ |
| Accession date | 081107/191107 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0108 |
| ผู้วิเคราะห์รายการ | niparat 0108 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 04/07/2007 | 1050.00 | HF 5821 O33A 2006 | E103680 | 17/01/2017 | 10/02/2017 | General Book | ||||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/01/2008 | 2167.00 | HF 5821 O33A 2006 | F057030 | 16/09/2010 | 10/02/2017 | General Book | C.2 | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 22/03/2012 | 2167.00 | HF 5821 O33A 2006 | B007940 | 22/03/2012 | 10/02/2017 | General Book |